Measure and optimize ad campaign
performance in real time
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ADvance makes it fast, easy and cost effective to evaluate the impact of online (desktop/tablet/mobile web) advertising expenditures to improve and maximize ROI.
Using a combination of customized cookie and tagging methods with access to Critical Mix’s expansive global community of pre-identified survey members, ADvance let’s you quickly identify and measure exposure to ad campaigns.

FLEXIBLEChoose our standard ADvance set of survey questions, or use your own custom surveys, to generate insights and measure overall ad impact. Our flexible solutions are designed to address any type of study and meet your project specifications.

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BRAND IMPACT METRICSTrack campaign analytics such as impressions, website visited, creative ad messages viewed and frequency levels among exposed survey members. Gauge brand KPI lifts among exposed and control groups to determine Awareness, Consideration, and Purchase Intent.

BRAND IMPACT METRICSTrack campaign analytics such as impressions, website visited, creative ad messages viewed and frequency levels among exposed survey members. Gauge brand KPI lifts among exposed and control groups to determine Awareness, Consideration, and Purchase Intent.

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INTERACTIVE DASHBOARDSDetermine which elements of your campaign were most effective with dynamic dashboards and data visualization tools. Analyze results in real-time to quickly adjust and optimize campaign performance.

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