Critical Mix Europe Adds Two Key Hires to Continue Expansion

Seasoned executives will lead business development and expansion among European customers

LONDON, 11 September 2017 – Critical Mix, a global data and insights company, is excited to announce today the appointment of Matt Shepherd and Jon Williams as Sales Directors. The new executives will be responsible for furthering the development and expansion of Critical Mix in the European marketplace.

Colin Turner-Kerr, Managing Director, commented, “We are delighted to welcome Matt and Jon to the team as they share our passion and relentless drive for customer satisfaction and high-quality delivery.  Both will add a wealth of experience and are instrumental in our next phase of growth. These new hires exemplify Critical Mix’s talent, high standards of service, and our commitment to being a trusted partner for market researchers worldwide.”

Mr. Shepherd joins the company with more than 20 years of experience in the market research industry; having held senior commercial roles at Lightspeed, GMI and Mintel.  Mr. Williams brings over 15 years of experience to Critical Mix with expertise in delivering data and market research solutions to a wide and diverse mix of clients. His most recent experience includes senior roles at Lightspeed GMI in the UK, working with strategic clients to deliver online data solutions.

About Critical Mix

Critical Mix provides easy access to highly-targeted global survey respondents, survey programming and data visualization services. Driven by a passion for simplifying data collection, the team at Critical Mix is personally invested in giving clients the ultimate customer service experience. Every project, no matter the size or type, is supported by a team of always-available, experienced market research practitioners who anticipate your needs and provide thoughtful customer care. Service options include a complete spectrum of high-quality data collection tools ranging from sample sources, survey programming and fielding, to report automation and data dashboards. Call us at 0808-189-2040 or email