Survey respondents are a limited resource and the core of any successful research project. Our philosophy is that they should be respected at all times and treated like human beings. Engaged and satisfied members result in higher quality data and more valuable insights.
Every employee plays an important role in building the company for the future by discovering creative and innovative ways to do things. Everyone at Critical Mix is empowered to make the right decisions to best serve our clients, members and each other.
Our passion is for making things simple. We worry about sample sources, project quotas and data integrity so our customers can focus on their business. Our team is dedicated to providing the best customer service experience in the consumer insights industry.
Companies around the world rely on our smart and easy-to-use sample, survey and insights solutions to help them innovate and grow. That’s because we make it incredibly easy to:
We will always provide the best experience possible – to our customers, employees, members and each other.
Managing Director – UK
Customer Care Director
Operations Head - Customer Care
Co-CEO
Co-CEO
Colin leads the growth and development of the Critical Mix business in the UK and throughout Europe. He has over a decade of research, research technology and online panel experience. Colin was an early innovator for the online panel and technology business in the UK, where he played a fundamental role in the development and growth of Global Market Insite (GMI) Europe prior to their merger with Lightspeed. Colin also held commercial, account management and product development roles at Mintel International Group.
Dina oversees our Customer Care department for Europe, ensuring high standards of client satisfaction and delivery. Dina has over 12 years of quantitative experience in the market research industry, having started her research career in CATI, before moving into online methodology. Dina’s expertise includes telephone research, project management, account development, client servicing, operations, delivery, and team management. Prior to Critical Mix, Dina was servicing major accounts and managing a team of project managers at Toluna.
Pratik is the Operations Head – Customer Care in Europe with over 16 years of experience in Operations, Marketing, Sales and Market Research across multiple sectors. Prior to Critical Mix, Pratik has been responsible for leading a team of 100+ across Europe for Toluna. He has also been a vital part of the Operations team in Ciao EU and Greenfield online, gaining worldwide experience and serving varied client requirements across the globe.
Hugh is a co-founder of Critical Mix and is responsible for setting and executing strategy, leading the company to reach 43rd on the Inc. 500 list of the fastest growing private companies in America in 2015. Hugh is an entrepreneur with over 20 years of experience in developing internet businesses. Prior to founding Critical Mix, he played a significant role in transforming Greenfield Online from a two-person start-up into a global, 600+ employee, publicly traded company (Nasdaq:SRVY) which was subsequently sold to the Microsoft Corporation. Hugh is experienced in managing operations, strategy, marketing, and entrepreneurship.
Keith is a co-founder of Critical Mix and has over 20 years of management experience in sales, marketing, operations, and administration. His passion is building and leading client focused service organizations. Most recently he managed the North American P&L for Toluna (AIM: TOL.L). Keith was responsible for the $100m global research business at Greenfield Online (Nasdaq: SRVY) from 2008-2009. Keith’s expertise includes business integration, new product development, and sales distribution strategies.
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